Tornado’s swift arrival in Rolling Fork highlights Gulf South’s emergency management needs

At a recent town hall, held in the South Delta Elementary School gym, Matthews shared how the storm caught her, like many Rolling Fork residents, by surprise with no advance warning. She also described the lasting, traumatic effect the storm has had on some of her kids, like her daughter — who worries about the tornadoes coming back.

“Now, every day she checks the weather,” Matthews said. 

Matthews had just made it home from an evening trip to the nearby Family Dollar on March 24 when the storm roared through her neighborhood. At first, it was calm, but that soon changed. 

“All of a sudden it got quiet — like everything stopped. We go in the house and we hear, like, a train sound,” Matthews said. 

The tornado touched down sometime after 8 p.m. In the minutes before and during the storm, Matthews said she had no cell service,  so she didn’t get the text messages and calls from friends and family warning her. 

She also didn’t hear the outdoor siren her town normally turns on during severe weather, but because everything happened so fast, she thinks the sirens wouldn’t have been much help. 

“The way this tornado hit, that siren wasn’t going to do any good,“ Matthews said. “They don’t even put it out there where it’s 30 minutes before. It’s probably like when the weather has hit the town.” 

Storm notification issues like this are common in marginalized communities like Rolling Fork, a small, majority-Black town in the Mississippi Delta. A Washington Post article reported that Rolling Fork residents and officials questioned if the sirens went off at all. There, the Sharkey County Sheriff’s Office is in charge of the siren system.

Chauncia Willis, the co-founder of the Institute for Diversity and Inclusion in Emergency Management (I-DIEM), agreed that the timeframe to warn someone of an incoming tornado is short — usually about 13 minutes or less. That means a lot of emergency planning has to happen before a storm occurs. 

The problem is that rural and lower-income areas often don’t have the resources and access they need to be prepared for severe disasters. Willis said that stems from a lack of government funding.

“If you are, unfortunately, not prioritized by the local government, then it doesn't really matter what disaster it is,” Willis, who spent decades as an emergency manager, said. “There will still be a disproportionate impact.”

Rural communities can also face the challenge of having limited professional emergency managers, said Curtis Brown, a visiting senior practitioner in residence at the Wilder School of Government and Public Affairs at Virginia Commonwealth University and Willis' I-DIEM co-founder.

Some areas only have one professional emergency manager, and Brown said it’s not uncommon for them to “wear multiple hats” to serve their community.  

“Investing in more emergency management personnel is really important,” Brown said. “We need full-time, professionally trained emergency managers and staff to really focus attention on preparedness, mitigation, enhancing response and recovery in our community.”

There are some existing warning systems for storms in use, such as local TV stations broadcasting watches and warnings, the National Weather Service reaching people via mobile alerts, its weather radio and online updates and some communities have the aforementioned outdoor sirens.

But Brown said no single method will reach everyone. 

“You really don't want to put all your eggs in one basket,” Brown said. “Technology is great, but, we've seen where technology fails. There has to be different modes of communication and outreach.”

There’s no blanket solution for creating an emergency response plan that will work for every community, but Willis said there are some key objectives. The first step is identifying the most underserved or vulnerable communities, where year-round training and planning for how to respond to natural disasters is necessary. 

During her time as an emergency manager, Willis provided mobile home residents with weather radios since mobile homes are more likely to sustain damage during severe weather events. The radios are important for making sure these residents, especially, get alerts for often late night storms. Expanding broadband access to get weather alerts to more people would also help, but Brown said more old-school ways of getting information out might actually be more effective for some marginalized communities. 

He encouraged community-based organizations to play a role, citing an example of a group in Florida that would go door-to-door assisting people with evacuations or preparedness measures prior to a hurricane. 

As the Gulf South experiences more frequent extreme weather events, the need to invest in emergency pre-planning is growing. In 2022, Mississippi, Alabama and Louisiana ranked among the top 10 states with the most recorded number of tornadoes, according to the Insurance Information Institute.

“We typically have been used to these Midwestern outbreaks of tornadoes,” Brown said. “We probably need to consider more safe room investments in terms of grants and funding further to the east and to the southeast.”

This story was produced by the Gulf States Newsroom, a collaboration between Mississippi Public Broadcasting, WBHM in Alabama, WWNO and WRKF in Louisiana and NPR.