Nissan Launches Production of its New Nissan NV Commercial VansBy Lawayne Childrey | Published 19 Jan 2011 08:32am |
After two years of planning, Nissan has finally begun production of its NV commercial van at its plant in Canton. AS MPB's Lawayne Childrey reports this means Mississippi is becoming an even bigger player in the automotive industry.
With the pomp and circumstance of a Hollywood premier, Nissan unveiled the newest edition to the Nissan family of vehicles.
The NV is the first commercial van to offer rugged body-on-frame construction combined with a high roof... this will allow most users the ability to walk, stand and work in the cargo area. At yesterdays premier, Nissan Americas Chairman, Carlos Tavares discussed why the company decided to continue investing in the Canton facility which originally opened just 8 years ago.
"It's obvious that the step of improvement is measurable. It's very important , there is no reason why we would not build here a product for the U.S. market. So, ah, Mississippi was the obvious choice in terms of overall efficiency and distance via the final customer."
Gray Swoope, Executive Director of the Mississippi Development Authority hailed the plants continuing success.
"A hundred eighteen million dollar expansion, Nissan's doing it in Mississippi in rolling out the new NV vehicle in Nissan. This will be the fourth vehicle produced in Canton. The Altima continues to show strong sales. We have the Armada that's built here as well as the Titan truck. And then having the NV is a great mix of vehicles here. We feel good about the future of Nissan here."
Governor Haley Barbour says the success of Nissan and other corporations in Mississippi can be directly attributed to the states high quality workforce.
"The only way a company can stay competitive in the global market place is to become more productive. You don't do it by making your employees work harder, you help 'em work smarter. And that means technology and having employees that understand how to deploy the technology and that’s why these companies have flocked here in the last few years."
The 2012 Nissan NV is scheduled to begin rolling onto showrooms this spring with a base price of less than 25 thousand dollars. Lawayne Childrey MPB News.
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