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Mississippi Retailers Using Every Opportunity to Market Products for the Holidays

By Lawayne Childrey | Published 04 Nov 2010 11:13am | comments
Thousands of people usher in the holiday shopping season at Mistletoe Marketplace in Jackson

From Merchant shows to storefront sales MPB's Lawayne Childrey reports how Mississippi retailers are using every tool possible to win your holiday dollars.

At the Mississippi Trade Mart in Jackson more than 150 merchants from across the country have set up shop to help thousands of people usher in the holiday shopping season. Erin Robbins, General Manager of Buffalo Peak Outfitters in Jackson and Oxford, says the exposure her company depends on events like Mistletoe Marketplace to ensure a profitable holiday season.

"The amount of business we do down here also increases the business in the store cause people see a glimpse of what we have in the store so they head up there and shop as well as shopping down here. So about a month of what we do in the holiday business we do down here in three days"

Downtown merchants have been struggling for years, especially if they are off the beaten path, like Leonard's Department store in Kosciusko. Owner Chivis Thompson, says he has to go where the customers are the to stay in the game.

"I think us being in a small town that's helped us a lot. We're a hundred and five years old and you know gas prices going up and stuff it keeps a lot of people at home and get a lot more local shopping so this is a good show for us to draw from this area."

"We have a store in Philadelphia Mississippi and we have it completely decorated for Christmas."

Dawn Lee Chalmers co owner of Kademiz , came to Jackson to introduce new designs, but says most of her sales this year will be online .

"That is the majority of our sales online is our tee shirts because it's a convenient way for people to shop."

Experts say retailers are pulling out all the stops to win holiday shoppers this year. Many are offering big discounts on items usually reserved until after thanksgiving. Lawayne Childrey MPB News

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Thousands of people usher in the holiday shopping season at Mistletoe Marketplace in Jackson


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